The Challenge
EF Education First operates 600+ offices and schools across 100+ countries, with each location relying on centralized design studios for branding, print materials, digital assets, campaigns, and interior design support. However, the absence of a unified system made it difficult for marketing managers, school directors, and staff to identify the right design team and submit requests efficiently. As a result, requests were scattered across emails and multiple channels, leading to delays, lost tickets, poor visibility, inconsistent branding, and increased workload for both requesters and design teams.
Solution
EF Marketing Hub was developed as a centralized, responsive, and mobile-first web application that serves as a single point of contact for all marketing and design-related needs. The platform enables users to easily browse categorized service catalogs — including Print Materials (Flyers, Roll-ups, Posters, Sales Letters, etc.), Digital Materials, Campaigns, Advertising, and more — submit structured design requests, and track ticket progress from submission to completion in real time.
Result
The EF Marketing Hub has significantly streamlined the design request process, reduced turnaround time, and improved operational efficiency across the global network. It has enhanced transparency through end-to-end ticket tracking, strengthened brand consistency, and empowered local teams with a professional, user-friendly self-service experience while allowing central design studios to manage requests more effectively at scale.
